Introducing Dennis Rodman’s ‘Bad Boy Premium Vodka’


Seems like a big trend these days – so-called “premium” vodka.

Next in line to seek a place in the vodka market is former basketball player and ambassador to North Korea Dennis Rodman.

SAN DIEGO, July 10, 2013 ˆ Premier Brands, Inc., a company in the business of creating,  acquiring and marketing consumer packaged goods and new product  development, today announced that the Company has developed Bad Boy  Vodka, a Dennis Rodman branded vodka, for AB Partners LLC under the  Company’s beverage development and incubation services.

The Company developed the product from inception, utilizing basketball  Hall of Famer Dennis Rodman’s “bad boy” reputation, adding a smooth and  edgy twist to a classic spirit. Bad Boy Vodka will be exclusively sold  and distributed through Premier Brands’ distribution channels, starting  in California on July 27th.

“I’m excited to launch Bad Boy Vodka and work with Dennis and Jorge to  create a high quality, fun lifestyle brand,” commented Andreas  taste; a perfect representation of whom and what I am all about,”  stated Dennis Rodman.

“The taste is incredible, the bottle is a work of art, and the brand is  already recognizable. We have already had interest from brokers and  accounts,” commented Jorge Olson, President and CEO of Premier Brands.

Powered by